Anne,
Anne Metsis: ½-hundred beautiful things, Haapsalu Town Gallery, Haapsalu

I got into fashion because in small towns like Haapsalu there wasn’t anything else to do. I don’t like too offensive styles. You can make a statement without frightening other people away. I like neutral colour schemes, especially different tones of beige as I have a fair hair and clothes that match your hair can look very beautiful.


Ida,
Anne Metsis: ½-hundred beautiful things, Haapsalu Town Gallery, Haapsalu

Most girls in my age group dress too alike. One recommends something to another and you trust your friends and in the end everyone is wearing the same thing. I usually wear skirts and dresses, because too many girls are wearing only jeans. I got this dress from a second-hand in Haapsalu for 10 kroons.


Aino,
Anne Metsis: ½-hundred beautiful things, Haapsalu Town Gallery, Haapsalu

I don’t think I have ever worn green clothes, maybe only when I was really young. Otherwise I don’t discriminate. When already talking about colours, I do like white and blue. My style has always been very minimalist – simple shapes and only few accessories. As I am getting older, I care more about feeling comfortable, therefore I like wearing these plimsolls.


Mimi,
Anne Metsis: ½-hundred beautiful things, Haapsalu Town Gallery, Haapsalu

I really like pink clothes. My favourite piece of clothing is one pink skirt with sequins, but I also like this t-shirt with pink roses. My older sisters wear so beautiful clothes and I look up to them. I think older people should wear more beautiful clothes in beautiful colours. They should look for clothes not grab the first one they see.


Vassilissa,
Anne Metsis: ½-hundred beautiful things, Haapsalu Town Gallery, Haapsalu

I get so many ideas while talking to interesting personas and when I watch some classic films. I like Russian films, especially Andrei Tarkovski’s creations. I’m also affected by naivist artists. Central aspect in my style is absurd. I don’t want clothes to be too serious. For example today, this dress from a very thick fabric, although it is summer, I take elements from autumn and winter. My only accessory today is my wedding ring.

Summer is finally here and there is no better way to enjoy it than going away from big cities. I went to an idyllic small town of Haapsalu in Western Estonia to attend an exhibition opening – Anne Metsis: ½-hundred beautiful things. I’ll add pictures from there as soon as possible, but here are two I took while wandering around in Haapsalu.

Ave

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Lotta,
Promenade, Haapsalu

(Her style through her mother’s eyes)
Children should wear colourful clothes with lovely prints, but it is not necessary to spend enormous amounts of money, because she’ll grow out of it in a second. Today she is wearing clothes from second-hand shops. I personally dislike the fact that most of the clothes for little girls are pink. Therefore Lotta is wearing other colours


Kristi and Marit,
Promenade, Haapsalu

Kristi: Colours are an essential. Compared to Marit, my style is a lot more focused on feeling comfortable, but I also like mixing basics with interesting prints. Sneakers are also key items – I like them in every colour.
Marit: I’m bit obsessed with coloured jeans and dresses with floral patterns. I just got this dress and I absolutely love it. In Haapsalu best places for shopping are second-hand stores. Here people don’t really care what other people wear, especially in summer. If you want to try something, just go for it.

Andreas,
Münzstraße, Berlin

Personal style is not supposed to change too much. Maybe you add something new and throw away something old, but overall should be same. My personal style is personal and I have everything I could fashion-wise wish for. Street style depends on the size of the city. In a big city like Berlin it is very diverse and you can see almost everything.


Anke,
Ku’damm, Berlin

I really like the Hackescher Markt region. It carries a rather bohemian vibe and has the best street style in Berlin. Other areas are more mainstream and filled with tourists. My favourite designer is Marc Jacobs and one of my current favourite items are these sandals from Topshop. My favourite colours are grey and blue.


Susanna,
Made in Berlin on Neue Schönhauser Straße, Berlin

I’m originally from Finland, but at the moment I live in Berlin. I prefer slouchy clothes and combine them however I feel like. For example this t-shirt functions as my everyday wear but also as my nightwear. My current favourite item is this leather jacket and I like my grey dyed hair. For new ideas I look what homeless wear.


Linda,
Hackescher Markt, Berlin

Berlin’s street style is as diverse as the city itself. I’m wearing really comfortable clothes, because at the moment I’m rushing to my university. I buy a lot of my clothes from COS, where I also work so I know what is worth buying. I prefer very simple and plain basics.


Sebastien,
Münzstraße, Berlin

Music is a major force in my life. I’m in a band called Dadajugend Polyform and I like new wave music mixed with electro and punk. These preferences obviously affect my personal style too. I like to shop in British flea markets. Here in Berlin people wear bit uniform-like clothes and this makes its style unique.


Karen,
Neue Schönhauser Straße, Berlin

Flea markets are a great source for ideas. You see clothes from previous decades, but many of them, when styled, right look new and inspiring. Today I’m mostly wearing second-hand clothes, but also some samples. I’m a womenswear designer for Cheap Monday so I wear that a lot too.


Hanna,
Rosenthaler Straße, Berlin

My friends describe my style black’n’comfortable. I choose to wear mainly clack and I spice it up with colourful details. Stylish and artistic people around me give me new ideas. Most of my friends are designers and I’m a jewellery designer for Hanna af Ekström. My favourite brands are Swedish Acne and Cheap Monday.

Just Berlin Lust

I'm going to Berlin next week (24-28.June). And hopefully I can take pictures there. If you have any suggestions where to go or if there is something happening, let me know.

Ave

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Liina,
Pikk str, Tallinn

I like to use details from Estonian traditional clothes and combine them with more modern pieces. These shoes and belt are one of the examples. I today bought a new pair of traditional shoes. Estonian folklore isn’t the only one that interests me. I recently went to Mexico and the colourful textiles and motives used in their clothes are overwhelming.


Anna,
Rotermann’s block, Tallinn

Most of my clothes are tailored, because then I know they will fit perfectly. My mother buys all these different Vogues and I like to browse them for ideas. Anna Sui is a great designer, because her creations are so creative. I also like Miu Miu’s shoes. I’m actually living in Tartu so if I go shopping I either come to Tallinn or go abroad. Today I'm wearing smart clothes, because I went to theatre.


Heilin,
Estonia Blvd, Tallinn

I don’t want to have one certain style, but I don’t mind if someone else has it. I like to experiment with new things and try new looks. I make most of my own clothes. I go to shops, gather some ideas and later on combine details and cuts I saw in a way they would work on me.

Aljona,
Kohvicum, Tallinn

Today is such a beautiful day and I wanted to express my positive mood through my clothes. I think I’m quite artistic person, because I like to play musical instruments, act, draw and I like to be playful in fashion too. However, I don’t think about fashion, it comes intuitively. Today I’m wearing a dress and stockings that used to belong to my mother.


Haana,
Kohvicum, Tallinn

My style is ever-changing. Only a year ago I was emo and before that I preferred rock style, but I always like second-hand clothes. I already have quite of a collection. It is important that clothes (at least on some level) match. My favourite colours are brown, yellow and orange – very warm shades. I absolutely dislike sparkly and über-feminine clothes.


Doris-Marii and Epp,
Sauna str, Tallinn

We both like very colourful clothes and usually shop at second-hands. The best places to shop in Tallinn are flea market at Balti Jaam and Paavli’s shop. ‘
Epp: For me fashion magazines don’t really matter. If you see something nice, then ok, but I don’t look for something particular nor do I have favourite designers.
Doris- Marii: I don’t care about designers either. Currently I’m making a maxi dress for myself.


Alissa,
Viru str, Tallinn

I think I have a classical style. I prefer smart clothes and I like to shop in places that don’t focus too much on trends. Trends change but your true style should remain the same. I have so many favourite labels, for example Dolce & Gabbana, then Jil Sander, where I got this bag and I also like high-street labels such as Benetton, where I got this wrap sweater.

This weekend was the tenth annual Supernoova gala. For those who do not know, this is a fashion competition for Estonian designers. This year the winners were Liisi Eesmaa in the older category and Kristel Kuslapuu in the younger category. They have been both featured in Just Glitter Lust and you can check them out if you click on their names.

As there are always many stylish people at Supernoova, I couldn't manage taking pictures and interviewing on my own. So these pictures are all taken by Siim Lepik and I focused on interviews. You can check out his other photos here.

Ave

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Tomas,
Supernoova at Russian Theatre, Tallinn

Cheap and almost disposable clothes are doing a huge damage to the environment and therefore I try to wear vintage and second-hand clothes. If I buy something new, I like clothes that have a good quality, for example Vivienne Westwood’s creations. I’m actually from Sweden, but I live in Tallinn. Here designers have more elaborate style, but in Sweden it is all about minimalist style. One thing I don’t get is why there are so few menswear designers in Estonia.


Andreas and his “Karl Lagerfeld”,
Supernoova at Russian Theatre, Tallinn

Currently I’m bit obsessed with American culture. I like the multicultural diversity that is always present there. One of the best icons of American culture is Mickey Mouse. Another factor that defines my current style is speed plus today I also have my own Karl Lagerfeld with me so my outfit had to suit his.


Keskla,
Supernoova at Russian Theatre, Tallinn

One of my favourite womenswear designers is Giambattista Valli. His last three-four collections have been extremely inspiring. When it comes to menswear, it is a lot more difficult to point out one favourite, because the level of clothes seems to change every season. Currently my favourite is maybe Gucci.


Kärt,
Supernoova at Russian Theatre, Tallinn

I built up my outfit on this Star Wars ‘ t-shirt and I wanted to wear something more feminine, although usually it isn’t my style. My favourite international designer isYohji Yamamoto. I’m disappointed in last week’s ERKI fashion show and this one. All clothes have some ugly bric-a-brac attached to it and nothing really catches your eye.


Andres,
Supernoova at Russian Theatre, Tallinn

My style has become more mature and I’m not affected by trends as much as before. Only thing that has remained the same over the years is my favourite designer Vivienne Westwood. I wanted to wear a completely different outfit, but then I just chose something comfortable. My current must-have items are shorts and anything blue.


Jana-Liisa,
Supernoova at Russian Theatre, Tallinn

I love different colours and especially different purples and violets. I like shopping in high street shops, but I try to mix things so the outfit would look more interesting. I pick an item and try to match everything else to it. If nothing suits, I’ll be innovative, for example this skirt actually used to be a top. This summer oversized shirts will be a basic in my wardrobe.


Mirjam,
Supernoova at Russian Theatre, Tallinn

All kinds of different stockings play a huge part in my style. I love them in every colour and texture. There aren’t many places to get unusual stockings, but I recently discovered Suva’s store near Balti Jaam. I also like different patterns. This spring floral patterns are all the rage.


Joosep,
Supernoova at Russian Theatre, Tallinn

I definitely don’t buy fanatically fashion magazines nor is my favourite TV channel fashion TV nor do I really care about high fashion. If you choose clothes intuitively, it is more likely that you will get it right. I like wearing different rings. Some of the rings used to belong to my grandmother. I don’t know what to think about Estonian fashion designers. It isn’t great and it isn’t bad just mediocre.


Hendrik,
Supernoova at Russian Theatre, Tallinn

Estonian fashion designers only concentrate on the show and not on the clothes. Very often they basically sew the outfits on models and therefore they have a poor quality. Due to that only very few people can wear their creations. All that said, I admit that they do have great shows. My own style usually follows different themes. I have something in my mind and dress according to it.


Kai,
Supernoova at Russian Theatre, Tallinn

I’m a designer and I always try to wear my own designs. Ideas for new clothes come mainly from music. Recently I have been listening to Duran Duran and The Clash, but I made this dress just because I had this fabric. My favourite designer is Giorgio Armani, because his designs are always so chic. When it comes to fashion, I think media should focus more on clothes not on models.


Maarja,
Supernoova at Russian Theatre, Tallinn

I’m working for a web publication called Femme and it also does a street style section, therefore it is bit funny to be the one from whom the questions are asked. My wardrobe consists mainly of heels and dresses. This summer I also like this denim jacket. The first thing I look at the Supernoova’s collections is quality, but I don’t want to name any favourites.

Margus,
Tammsaare’s Park, Tallinn

The era I like the most is the Seventies. I like hippie clothes, but they should always have a classic well-tailored touch. A friend of mine once tried to describe my style and called it “aristocratic hippie”. Ideas and inspiration come from the same era, but as I’m a film director, I get some ideas from films too.


Hele,
Pikk str, Tallinn

I had this jacket done by my tailor. I wanted to have a part of it bit schoolgirlish and I was recommended to have a similar neckline. My clothes always have to be comfortable. By this I mean that clothes have to feel like a second skin. Another thing that is important is that clothes should not have big logos because they look just tacky.


Aveli,
Town Hall Square, Tallinn

Obviously punk music inspires me and I like to see what punk musicians wear and interpret it. I tend to wear punk elements with a lot of colour. I get a lot of clothes from my friends, for example this leather jacket. My must-have accessory is safety pin. I don’t like when people try so hard to follow a style they have seen somewhere and won’t make it their own.


Jana,
Foorum, Tallinn

Clothes can look very different on different people. It doesn’t matter what is ‘in’, but how you carry it off. This summer I like short dresses and also the timeless Chanel style, but unfortunately I cannot afford it. I usually shop when I’m abroad and I like to go to vintage shops. Next things I’d like to get are high colourful platforms.


Robi,
Tatari str, Tallinn

The love of mainstream fashion that dominates in Estonia is really annoying. Currently my style is bit psychedelic and I like different colourful hoodies. I got this one from some online shop. I saw it and just had to have it.


Gerli,
Vabaduse Square, Tallinn

Today I have had a busy work day and therefore I’m wearing quite formal clothes. Work and duties dictate what I can or can’t wear. My casual style is ever changing and if I’m asked what my style is, I cannot point it out. Only colours tend to remain same. I wear a lot of black and white.


Alina,
Suur-Karja str, Tallinn

Today I’m wearing a lot of my mother’s old clothes, but I don’t mind buying clothes from high street shops too. I like this small brown leather bag, but now I also want an oversize brown leather bag. I don’t think about my style. It comes and should come intuitively – what feels right, is right.

Liisu,
Tammsaare’s Park, Tallinn

There are some summer basics I always like, for example these shoes. I bought these a while ago, but they still look great. This summer I might wear more dresses: I just yesterday bought this floral one.


Estonia blvd, Tallinn

I recently made this dress. This summer I really love maxi dresses. Luckily I found this fabric that my mum bought a couple of years ago; recently I rarely find nice fabrics from shops.


Katrin,
Aia str, Tallinn

I really like clothes and shopping. I’m especially into all kinds of accessories: unique earrings, bags, shoes, just name it. If I find something nice, I’ll buy it. Usually I wear more colourful clothes, but today black dominates.

Liina,
Estonia Blvd, Tallinn

I just recently got back from London, where I interned at Louis de Gama. At the moment people in London are obsessed with Bob Dylan and 80’s. Everything around me affects me, but I especially get many ideas from books. I make most of my clothes and this jacket with fur is also something I made.


Triin,
Tammsaare’s Park, Tallinn

I’m in middle with my ERKI collection and it is going to reflect my current obsession with knitted materials. This summer one-piece items and jumpsuits are a basic in my wardrobe. I’m also a big fan of black colour, though, sometimes my friends complain that I look as if I was going to a funeral 24/7.


Mattias,
Narva mnt, Tallinn

I just bought a second pair of white sneakers from a nearby second-hand. I’m currently into white sneakers and white shirts. I quite often shop at second-hands. This bag comes also from a Humana – people either hate it or love it. I listen to indie-music so it definitely affects me, but it is really hard to name a certain style-icon, because there aren’t many men whose style is very inspiring.


Britten,
Kakumäe, Tallinn

I’ve been in Tallinn just for couple of days. I spent some time in Barcelona and I’m still used to different kind of life rhythm. My style is always bit rock’n’roll and I like layers – simple outfits like jeans and t-shirt should be worn only at home. This bag is designed my one American tattoo artist. Other favourites are harem pants and these boots that I’m wearing today.

HEL-LOOKS in TALLINN

An exhibition of HEL-LOOKS' street style pictures was opened yesterday at Finnish Institute in Tallinn. HEL-LOOKS in one of the pioneers in street style phenomenon and therefore I wanted to meet up and chat with Liisa Jokinen, who is one of the co-authors if HEL-LOOKS, about her work, fashion and much more and I decided to share some points with you.

If you are in Tallinn, go and visit the exhibition at Soome Instituut/ Suomen Viron Instituutti ( Harju 1).

Ave


Liisa,
Town Hall Square, Tallinn

I really like second-hand clothes and when I travel I try to go to local shops. Normally I wear dresses and I love old Marimekko designs. I sometimes read Asian magazines, for example, Fruits for inspiration, because they always wear so unexpected cominations: long skirts with long jackets or au contraire really short dresses and jackets.

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How much did you think about street style before you started with HEL-LOOKS?

"I remember taking some pictures of random people when I was 12 or 13, but I took these pictures secretly. First person who I stopped and asked for a picture was a lady in Amsterdam. I think it is my first official street style picture. Definitely I think more about street style now, but I have always liked fashion. However, I never wanted to be a designer so doing a street style site is a great alternative."

What is the role of street style for you?

"These pictures are not just snapshots. Each city and country has a distinct style. It is easy for me to recongize a Finnish or Swedish person in Tokyo or London, however, I can't point out what it is that is different. Maybe it is because I studied History that I see it as a very important way of documenting our time. It is a pity that people did not do it as much before."

Future plans?

"We hope to publish a HEL-LOOKS book some day and I'd love to have some longer interviews there with people, so we could find out more about the person and one's style. We also hope to travel the world with our exhibition and carry on taking pictures until we enjoy it. For me it is like an obession. Each pictures makes me really happy and gives me energy. "

Ester,
Tammsaare’s Park, Tallinn

I’m currently looking for a cool sweatshirt, but I doubt that I’ll find it here and therefore I need to go abroad or get it sewn. I used to wear a lot more feminine clothes, but this Spring I want to mix it with different looks, yet, I always try to have something feminine. I love sunglasses. I have so many sunglasses that I almost never wear, but I keep them, because they look so cool.


Britta Liisa,
Tammsaare’s Park, Tallinn

I like mixing different colours, prints and patterns. I get my clothes almost entirely from second-hands, but I sometimes also go to Reede. My favourite second-hand shops in Tallinn are USA Today and the one on Narva mnt. One thing I like about Estonian style is that it is rather easy to be different, but for some reason people are too afraid of that. Still there are some people, who always dress well, one is Rene Köster.


Silver,
Tammsaare’s Park, Tallinn

I buy most of my clothes from London, because there is a wider range of brands to choose from. One of my favourite shops there is Topman. Today I’m also wearing shoes from there. Ideas on what to buy and what to wear usually come while shopping when you see something that intrigues you. My favourite colour is black.


Daria,
Laikmaa str, Tallinn

Today I’m recovering from last night’s party and I didn’t pay much attention what I am wearing. I like wearing different colours together – it is so boring when people wear tone-on-tone outfits. People should be more creative and use their fantasy. I also love accessories, especially bags and rings. My favourite brand is Diesel.


Aino,
Viru centre, Tallinn

I like all kind of patterns. Usually more colourful ones, but black and white are also cool. My current obsessions are different vintage bags. I have got quite a few for this spring. I think my own style is mainly affected by my friends’ style and my mood. I usually shop abroad. If I’m in England, I always go to Topshop.

Olja,
Balti Jaam, Tallinn

I like clothes that have a nice pattern and I prefer colour. However, I’m not into all these clashing prints that could look bit tacky. I like when people look really different, because then it is more interesting to watch them. I really like Finnish street style. Today I’m wearing a jacket from Zara, shoes from some second-hand and bag from Accessorize.


Hendrik,
Kaubamaja st, Tallinn

I get inspired by music I listen in the morning, today I listened Justice so I ended up in this. I also like how some musicians dress, e.g. Pete Doherty. My current obsession is also Gucci’s spring collection. I shop in very different places: this jacket is from Humana, t-shirt is from Stockmann, sunglasses from H&M, jeans are my friend’s and sneakers are from Berlin.

Leyla and Janne,
Aleksanterinkatu, Helsinki, Finland

It is actually a bad thing that Finnish street style has improved so much in recent years – it makes it harder to stand out. We usually buy from second-hand shops, because then it is less likely to see the same thing on someone else. If we still buy from some high street shop, we customize it. Old bands inspire us, for example The Rolling Stones and The Who.


Emilia,
Kiasma, Helsinki, Finland

I haven’t been shopping for ages, because as a student I rarely have money for that. Although I don’t buy big labels, there are many designers I like and I’m also into Japanese fashion. I think Japanese have a beautiful skin colour and dark hair that looks good with everything; therefore they can wear so crazy ensembles.


Samira,
Simonkatu, Helsinki, Finland

I never wear black, only very colourful clothes. I usually try to find them from second-hands like UFF. I don’t get my inspiration from other people, because at least in Finland people wear too dark colours. Instead, I get my inspiration from art, especially from the works of Mark Rothko.


Miina,
Aleksanterinkatu, Helsinki, Finland

My style is ever-changing. About 6 months ago I had a very girly style, now it is really tomboyish. My current style icon is Agyness Deyn, who also inspired this haircut. Her hair always looks so good, so I take pictures of her to my hairdressers and demand as good cut as she has. I usually shop at second-hands and my favourite ones in Helsinki are the UFF stores.


Sanna-Liisa and Milla,
Simonkatu, Helsinki, Finland

The fact that we are both wearing so much grey, is a pure coincidence. We actually like colour, especially pink. We like to be unique, but still not too over the top. It is more about unique details. We gather ideas from everywhere, as we both study fashion, it plays a huge part in our lives.


Jarno,
Kiasma, Helsinki, Finland

Street style and especially Hel-Looks is really popular in Helsinki, but this has had a negative effect on everyone’s style. Now young people look too streetstylish and this look is not innovative anymore, but mainstream. I really like the vibe on 70’s and 80’s New York and I also love bands from that era. I think this is reflected in my personal style also.


Satu,
Simonkatu, Helsinki, Finland

My style is hip hop meets Asian street styles. Recently I discovered some Thai designers and labels, which are my favourites at the moment. I like to stand out, but I don’t think much about fashion. There are some labels I always buy, for example CLH, and later on I just combine whatever I have.


Amica,
Mannerheimintie, Helsinki, Finland

I used to be very critical about Finnish street style, but there are more and more people who look really good. I love reading fashion magazines, for example Elle, and there are so many designers who I like, though I rarely buy anything from them. My favourite international designer is Marc Jacobs, I especially love his shoes and bags, and Finnish designer is Rinne Niinikoski.

Liisi,
Cosmopolitan’s Glamour Fair (Cosmo glämmilaat),Tallinn

My current sources of inspiration are pin-up girls and pictures, and of course space, but this has always been my favourite theme. Next spring my style is going to be a lot more feminine, I want to get many many dresses. Funny thing about overall local street style is that sometimes I think, wow, it has really improved, and the next second it is boring again.


Diana,
Cosmopolitan’s Glamour Fair (Cosmo glämmilaat), Tallinn

Today I’m wearing a lot of black, so this bag can be a nice colourful touch. I wish there were more shops in Estonia and it would be easier to find cool clothes. I love to read fashion magazines and my favourite one is I:D. I like designers with their distinct style, such as Marc Jacobs and Vivienne Westwood.


Anu,
Cosmopolitan’s Glamour Fair (Cosmo glämmilaat), Tallinn

My style is bit retro, but I always try to combine it with something modern so I would not look too vintage-y. I got this dress from a second-hand on Tartu mnt. and I love its floral pattern. I read Vogue, but trends usually don’t change my overall style. All my clothes have to have something ‘special’ inside them that would reflect my own personality.


Kris,
Cosmopolitan’s Glamour Fair (Cosmo glämmilaat), Tallinn

I currently live in Denmark, in Estonia there isn’t much street style, because people are obsessed with what other people think. I wear whatever I find and I get my inspiration from that too. I don’t care much about what designers do.

Ksenja,
Kuldnõela Gala, Tallinn

I like designers with their own signature style and quality also matters. My favourite designer from Estonia is Ivo Nikkolo. Another designer I love is Vivienne Westwood and I’m wearing her jacket and shoes today. A couple of years ago I had a great opportunity to work for her too. My favourite colour is black, because it always looks good and it suits almost any occasion.


Merilin
Kuldnõela Gala, Tallinn

Since I was a child, I love to be in the center of attention. My mother used to work at Pirita’s cinema, which is closed now, and I always entertained the filmgoers. Therefore I wear more theatrical clothes. I don’t care whether people like them or not. I made this dress. I found this fabric first and I had to have it. I think this twiggy-esque design makes this pattern pop out.


Julia,
Kuldnõela Gala, Tallinn

If I have time, I try to do my own clothes. My friend Andreas made this shirt for me. I am studying fashion and my designs are inspired by my travels to different cities and cultures - Barcelona, Berlin… I try to avoid labels, but my favourite designers are Hedi Slimane and Vivienne Westwood.


Andreas,
Kuldnõela Gala, Tallinn

If I’m really desperate for something new and cool, I’ll design and sew it myself. For example, today I wanted a cool shirt for tonight and I did this one and one for my friend Julia in like 2 minutes. I like experimenting with black fabrics. I like to see how different fabrics look under different light conditions. Estonian fashion is bit dull, because most of the designers worry more about marketing their designs than about their actual designs.


Britta,
Kuldnõela Gala, Tallinn

I regularly go through all the street style blogs, but one thing disturbs me – most of them are too trend-orientated, I’d like to see more different styles. I get my clothes from second-hands and charity shops, and because I work in one I can easily find the best pieces. I don’t want to name any particular designers I like, but I used to like Stella McCartney, but now her eco-friendly clothes have started to annoy me.


Jaanika,
Kuldnõela Gala, Tallinn

I like experimenting with shapes and cuts. The more I’m in fashion business, the sillier and more extravagant clothes I prefer. I also buy the cheapest labels I can. Fashion shouldn’t be taken so seriously. My favourite designer is Jeremy Scott, because his designs are also over-the-top.


Ines,
Kuldnõela Gala, Tallinn

It is not about the designers, but their designs. I don’t care much about popular brands and if possible I try to avoid them. Another aspect that matters is that my clothes have to be comfortable. I’m looking forward to summer when I can wear sandals. I recently dyed my hair darker and after that I have started to wear darker clothes too. Today I’m wearing only black, but I usually try to add some colour too.


Martin and Hans,
Kuldnõela Gala, Tallinn

Hans: My overall style always remains the same, but when seasons change, I add some new splashes of colour. I prefer more classical pieces. My favourite brand has to be Diesel.
Martin: I really like John Galliano’s creations. His designs are always very creative and can be bit over-the-top. You should never go for the tip to toe Galliano look, but you can adapt some details and ideas into your own wardrobe.