Hanna,
Apteegi Str, Tallinn

I think everyone wants to define oneself as somehow unique and the easiest way to do that is by dressing up in a certain way. I choose clothes that other people necessarily would not wear. In Estonia very many people define themselves through brands and have these huge brand logos visible on everything imaginable. I hate such clothes and style. Wearing Gucci, and Dolce & Gabbana and so on doesn’t mean you have a great style. I get my clothes from small second-hand shops – this jacket is from Iisraeli Keskus (Israel Centre) and shoes are from a second-hand in Haapsalu. My thing is to wear a lot of different colours, big sweaters and I like to plan my outfit a day in advance. I think in Estonia people in one social circle tend to dress alike, so my friends definitely give me ideas what to try next.

Lilian,
Kirke Kangro and Andrus Lauringson exhibition at Tallinn City Gallery, Tallinn

My style is pretty simple and I wouldn’t wear uncomfortable clothes. I tend to shop at second-hand stores. These dungarees and shoes are both from there and, especially, this pair of men’s shoes is my favourite item this summer. I find Estonian art scene very inspiring. I think there are many young artists, who are creating these very exciting pieces and actively representing Estonia abroad. Also, I try to find out where different artists get their inspiration from – either through the Internet or by meeting the artists themselves, for example, at exhibition openings. All artists are very different so the story behind their work is unique and inspiring.





Maija,
Hobusepea Str, Tallinn

I’m a photography student from Finland and I currently live there in Helsinki. The street style there can be almost described as performance art. I’ll be honest – I’m quite easily influenced. People around me - my friends, family and, especially, my younger sister- tell me about what is going on in high fashion and through that they also shape my style choices. I’m also inspired by the work of photographer Katharina Fengler and stylist Eva Bühler. This summer most of my clothes are these oversized short dresses, because they are just so comfortable and look good on me. I’m a student so I mainly shop at thrift stores and at these Swedish high-street chains like H&M.

Nele,
Lahe Str, Tallinn

I just noticed today how older people have started to wear so cool and quirky accessories – a lot of colours, neon coloured shoes and so on. It is great to see that. I’m actually from Tartu and one of the organizers of Tartu’s ‘Müürilille täika’ (Müürilille flea market). Most of my clothes are vintage or second-hand. I just got this denim top from a second-hand in Helsinki, leggings are from Humana, and the bag is from some other thrift store. Because most of my clothes are second-hand, I’m not that concerned with what is going on at the moment in the fashion world. Then again, maybe it is quite usual in Estonia that people are doing their thing and don’t care what is in. Besides second-hand, I love American Apparel.





Tsuyoshi,
Laikmaa Str, Tallinn

I’m originally from Japan, but I partly live in Paris and then partly here in Tallinn, where I’m working on an architecture project. I think I’m still very strongly influenced by Japanese designers and artists, especially by some I have worked with. It is great to see the work process and how they get inspired. When talking about my personal style, I would describe it as neutral, natural and adaptive to the environment I’m in. I like to change my outfit by adding and changing accessories. Today it is all about this scarf. My favourite designer is Issey Miyake.





Maarja-Liis,
Tammsaare’s Park, Tallinn

I try to think green and “recycle” clothes – these trousers and shirt used to belong to a friend and I buy a lot of second-hand clothes. Also, I make my own jewellery, for example, this necklace today. It is important to understand what kind of message your clothes are sending and that first impression is also based on what we wear. I’m not sure how many Estonians think about that, especially those women who wear those nonexistent skirts and tops. When choosing what to wear, I usually pick a piece I really like and build everything else upon it, for example, today, I wanted to wear these corduroy trousers and these leg warmers, and then I just added everything else.

Gete,
Kadriorg's Park, Tallinn

Fashion is definitely a form of art even if some like to believe it isn't. I went to an art school, but I always felt that other forms of art did not excite me as much or I wasn't that good at them, so for me my personal style was, and still is, an artistic expression. I really like many Estonian designers, but my favourite is definitely Liisi Eesmaa. Many of my friends are also more and more into Estonian fashion scene and I think Estonians, in general, are willing to spend more money on one of a kind pieces by young local designers. This summer I really like these big sun hats. I'm going to Italy soon and my goal is to find the biggest floppy hat out there.

Evelin,
Komandandi Str, Tallinn

I would not survive without art and good music. I study art myself, so, of course, I’m very strongly influenced by it. Also, most of friends study art and are very inspiring and original. I think in Estonia there are very stylish people, but they move in certain circles, so they seem hard to find. If I have to choose a style icon, I would say Bob Dylan, or maybe some other more old-school musician. This summer I have been mainly wearing latex or leather leggings, white oversized t-shirts and these sunglasses – I’d just throw these things on and I’m good to go. I like to read fashion blogs to see what is going on in the fashion world; there are so many wonderful blogs out there that I can’t name my favourite.





Triin,
Narva Str, Tallinn

To be honest, I really dislike dividing the street style scene into these sub-scenes like punk, nu-rave and so on. I know some people could say that my outfit today is bit nu-rave, but, in reality, I wear so different outfits every single day that I cannot describe my personal style. Today I went to a beach so it kind of reflects that and my mood. I don’t buy too many clothes from ordinary high street shops. It is so awkward and unpleasant when you see someone else wearing the same clothes as you are. Therefore, I tend to shop online and my favourite shopping site is definitely eBay.

Silja,
Sauna Str, Tallinn

Today is so boiling hot that I just wanted to wear something comfortable. I’m naturally really pale and try to avoid showing too much skin, but in such heat, I don’t care anymore. Usually, in Estonian weather, my favourite piece of clothing is my raincoat – can’t live without it. I get most of clothes from vintage shops and flea markets. It is almost like treasure hunting; however, this sometimes leads to buying clothes I’m actually not going to wear. For example, a couple of weeks ago I bought this Turkish-style jacket I will probably never wear, but I was so happy when I found it. My parents are always telling me I shouldn’t buy such clothes, but I can’t resist. This weekend there was the Supernoova competition and I saw in some newspapers the dresses made by Hanna Korsar and I loved them. It is really brave to go for something completely unexpected like these baroque-esque gowns.





Katriin,
Tammsaare’s Park, Tallinn

I don’t know what to think about my style. I guess my usual fashion choices lean towards the bohemian style, especially in the summer. I listen to indie-music so this probably affects as well. One thing I have noticed is how during the winter months I think more about what I wear and my style, while in the summer it is very laid-back. This summer I like statement pieces like this dress, and, in general, dresses and skirts. I’m very into the British fashion scene with designers like Alexander McQueen, Vivienne Westwood and style icons like Agyness Deyn. It is very crazy and very brave. Also, every now and then I see what is happening in the haute couture world. This is because I don’t like boring clothes; I like when designers turn it up a notch.