Becky,
West Road, Cambridge

I'm from this really small place near Manchester, so the first time I went to London I was amazed how wacky yet original people looked there. I'm really loving the environment and style in Cambridge as well. I would describe my style as being bit messy and grunge, so place like Cambridge is perfect both in terms of inspiration and fitting in. I think students here look really amazing. This fall I'm really loving all kinds of knitwear and chunky boots. I get my clothes from very random places, for example, I got these boots from this girl at some festival, who swapped them for food, because they didn't fit or something like that. But I also wear a lot of stuff from vintage stores. However, I also like designer fashions as well and I got this Vivienne Westwood bag for my eighteenth birthday and it is still my most priced possession. I really love Vivienne Westwood and I think she embodies British fashion.

Louise,
All Saints Passage, Cambridge

I grew up in Central London, and quite early started to hang out in places like BoomBox. A couple years ago everything there was about wearing extremely over the top clothes, and even if I kept it somewhat modest - or as modest a leather shift dresses and such can be – my friends went all for it. I liked that I could go to these places, explore new styles and have good time. It is all about self-expression. But I guess my style changes a lot depending where I am. My style changed drastically after I moved to Paris and I would never wear too crazy things here in Cambridge. I get most of my inspiration from films and I have so many stills saved in my computer. I absolutely love French New Wave cinema, and for a while I had a slight obsession with Louise Brooks. My hair used to be cut like hers – really short and really strong. However, now I'm trying to grow it long.

You can follow Louise's blog here

Sergio,

Market Place, London

I'm originally from Milan, but I've been living in London for three years. I still go to Milan 2-3 times a month and I love how everyone there knows their fabrics and appreciates good quality and style. Here, on the other hand, people can be much more adventurous, but there are also very many of those whose style and knowledge in fashion is dictated only by what high street shops offer and promote. I never buy anything from such places and, instead, I prefer young and upcoming designers. And to be honest, I have noticed that thanks to the recession many people have started to appreciate the quality again. So, I think this crisis in fashion industry, and in the economy in general, could actually help to narrow the differences between big chains and young designers. I work as a fashion PR for Katie Eary, Katie Rowland and Ugo Cacciatori, so I can get so many amazing pieces from them. At the moment, I'm really into this pirate style, which I have combined today with a trampy Sherlock Holmes look, but my personal style changes somewhat drastically in every couple of months.

Laura,
Telliskivi Loomelinnak, Tallinn

I try to wear clothes that would not be so obvious and mainstream. At the moment I'm loving these boots. I like to go bit crazy, but I don't like when people wear too colourful outfits. I usually keep it to 2-3 colours and their shades, because otherwise it is too much -you would not be able to see the person inside the clothes. I know it sounds bit funny, but I feel that different clothes and colours communicate with each other and a good outfit has a harmony between the details. In general, I love fashion and FTV is always playing in the background. My favourite designers are John Galliano for his own line and Dior, Alexander McQueen and Jeremy Scott. I also love people watching and very often I find myself thinking about someone's outfit and how to improve it and how it would look on me. Most of my friends have an amazing style, so it is really easy to get ideas from them. It is great that we sort of encourage each other to experiment with our own style and no-one is judgmental.

Anna,
Laikmaa Str, Tallinn

I don't think I can describe my style. Well, of course, I really like black clothes and more recently also grey ones, but otherwise my style just depends on my mood. One day I want to wear weird shapes, but the other I wear something very modest and simple.Today it is all about many layers and different textures. When I go shopping, I don't have a concept or ideas what to get, I just choose clothes that seem exciting or feel right. I don't care about brands at all, but I tend to buy more new clothes than vintage. I think my friends are the most stylish and beautiful and lovely people, so they just inspire me in everything I do.

Häldi,
Harju Str, Tallinn

Well, of course I'm interested in fashion, but for me being interested in and following every trend are two very different things. I like to have my own look, which means that very often I have to improvise. For example, I made this headband this morning from a tie. Also, I have altered this jacket to make a belt. I think one of my all time favourite designers is Rick Owens, who always has something nice, but I also like someone like Valentino, who is very out there yet classical and feminine. But my dream would be owning a pair of Nicholas Kirkwood's shoes. He is amazing and amazingly expensive. Maybe one day, hopefully soon... There are more and more talented Estonian designers, but I don't think they have a place where to showcase their work, so it is difficult to follow what they are doing.

Carmen,
Rocca al Mare, Tallinn

Over the past couple of years I have really toned down my personal style. I used to love outgoing and colourful clothes, because I wanted to show the world how positive and fun-loving I can be, but now I think a sincere smile is enough. Personal style becomes more mature as well and for me it has meant darker shades, but I don't think it always has to be like that. For example, I really like Vivienne Westwood's personal style, because she proves that it doesn't matter how old you are, you can still wear these crazy clothes, look stylish and still feel comfortable in your own skin. So, maybe one day I will go back to my old style. Today I'm actually bit more dressed up than usual: a friend of mine just asked if I was to a reception or something. But I just felt really great today and wanted to wear something smart.

You can see an older picture of Carmen here

Lennu,
Vana-Viru Str, Tallinn

I prefer to buy clothes from less-known labels and new upcoming designers, because I absolutely hate when people wear huge logos and when you can recognize the clothes from fashion magazines. I live in Helsinki, but as I travel most of the time, I buy my clothes from abroad like Paris or New York, and I also like to shop online, because I can get clothes from labels not available here, say, American Apparel. Today I'm wearing a jacket from a second-hand in Berlin, hat from somewhere in Finland, scarf by Henrik Vibskov, jeans by Nudie and glasses by Italian label SUPER. But I think I'm quite relaxed when it comes to my style and I don't think about it too much. It is not the most important thing in my life. My style changes whenever I have time to buy new clothes. At the moment I really want to get a trenchcoat, probably in black - because black is the new black.

Mirjam,
Tammsaare's Park, Tallinn

I really like vintage and second-hand clothes, because they are not so predictable. I think one person, who wears vintage so nicely is Alexa Chung: mainly because she combines vintage with designer clothes. Also, besides her, Kate Moss has a very effortless style and uses a lot of vintage items. Tallinn, and Estonia in general, is great for finding good second-hand clothes, because people here have a completely different taste compared to, say, England, where I'm currently studying in university. So, always when I come home here, I can get so many cool second-hand items, but usually shopkeepers look at me as if I'm crazy to buy the things I buy. I think my taste and style has changed after I went to England. Here I was very into 'comfortable' clothes, jeans, sneakers and so on, but there I have gotten really into fashion and more dressy outfits. My current favourite designer is Alexander Wang.